Mugshots and pullquotes

The use of mugshots and pull quotes proved powerful online, especially when stories were lengthy. When a story is visually appealing, it’s easier to read, which also increases the amount of time users spend looking at web pages. As of Jan. 25, 2015, this story was the second-most-read on The Apple Leaf’s website for the school year, with users averaging nearly six minutes of viewing time. Bryce believes this is a direct result of the page’s design.

The use of mugshots and pull quotes in a story that averaged six minutes of view time by users.